Article Marketing Reviewed

Recently, the concept of marketing your website with articles has gained
popularity. Many site owners are having articles written and published on
various article directories. The reason is simple, traffic.

Why Article
Marketing?

The demand for quality content online never ceases. Smart
webmasters realize that by providing this quality content and giving permission
for other webmasters to republish their articles results in an excellent
opportunity to expose their website to their target audience.

Each
article that you write and distribute gives you the chance to plug your site or
newsletter in the about the author section. You can typically link directly to
your site, and sometimes even can use HTML and link your primary keywords in the
anchor text. This gives you some nice, relevant backlinks. Its not uncommon to
receive thousands of unique backlinks for each article submitted, as over time
your article will continue to be picked up for redistribution by other
webmasters.

That’s why article marketing is so popular, its a winning
situation all around. Other webmasters can add your quality articles to their
sites for free, and you get exposure and links. Everybody is happy.

But
I cant Write!

Writing a good article is actually surprisingly easy,
especially if you are already an expert on your topic. Articles only need to be
about 300 - 500 words, and be well written and without spelling and grammatical
errors. Even if you are trying to write about a topic that you are not as
familiar with, you have options.

Many webmasters outsource the creation
of articles. If you visit any web freelance site, such as elance.com, you can
usually find someone to write articles for you on any topic for between $10 to
$40 per article. As with anything, buyer beware. Its best to give a prospective
writer a small assignment first of only a few article to get a feel for the
quality of their writing. Remember, the articles that you submit are
representing you and your website. Quality matters.

How and Where to
Submit Articles?

So, you have written your article, checked it for
spelling and grammar and its ready to go…now what? You need to distribute your
article to Article Directories, Article Announcement Lists and you can even
submit your article directly to industry specific sites.

Many article
marketers find that using an article submission software can speed up the time
it takes to submit your articles. article submission software also can help with
the “where do I submit to?” question as well. The article submission sites and
announcement lists come pre loaded with directories and other sites that accept
submissions. You can also add your own sites to the list.

I highly
recommend using an article submission software package to submit your articles.
The time savings alone is substantial. Personally, I use the article submission
software to submit to the “basic” directories & portals. Then, I go to
Google and type in my topic and “submit article”. Usually, I will have tens or
even hundreds more sites that cater specifically to the niche I am promoting. I
then submit to those niche sites as well. This technique is not something I see
being widely done, however, so there’s a good tip for you!

The traffic
from articles submitted to niche sites as well as the directories is
substantially higher than the traffic
from articles submitted to directories
alone.

There you have it. Marketing your website with articles is a
great way to get traffic, links and expose your website
to new visitors. Its
easier than it sounds, even for those that think they cant write. Just try it!
Chances are you will be adding Article marketing to your standard internet
marketing box of tricks
By Amber Lowery

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dont know where to begin? Download our FREE eCOURSE - “5 Easy Steps to Writing
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Read More From href="http://www.articlefeeder.com/profiles/Amber-Lowery.html"
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