What is Article Marketing and How Does it Work?

October 18th, 2007 by admin

Many Internet Marketers use article marketing very successfully as a way to promote sites in a wide variety of niches and increase traffic to their sites. However, people who have not ever attempted article marketing tend to think that it is harder or more time consuming than it actually is.

Article marketing is a powerful method of internet promotion. Through article marketing a webmaster can create more traffic to a website, promote products, and create backlinks which will search engine interest and improve search engine ranking.

This article explains how article marketing works

The first thing to do is to create an article to use to market your website or web page. The article should contain some quality information based around the main keywords of the website or web page that you wish to promote. You can either write this yourself or you can hire a ghost writer. The cost of ghost written articles is usually less than $10.00 for a 300 to 500 word article. It is important that the article be informative and related to your niche. The article should not sound like a sales letter.

At the end of the article, you include your ‘resource box.’ A resource box is simply information about the author, and it usually includes a link to the authors related website, a link to subscribe to a newsletter, and possibly even an email address to contact the author. If your article is ghost written, you are still the author.

Underneath the resource box, you type a statement giving others the right to reprint the article for free, as long as they don’t change it and keep your resource box attached. This allows others to help make your article viral.

The resource box is the place where you can include a link to your site or web page. If other web masters wish to use your article on their site, they must include the resource box with your link.

Once the article is written, you should distribute it to as many article directories as you can find. It helps to also send the article to ezine publishers within your niche for consideration. You can find lists of ezines in the various ezine directories that are available on the Internet.

Submitting the articles yourself is a time consuming task. If you can hire someone else to do that work, you will have more time overall to concentrate your efforts on other marketing tasks, including producing more articles.

There is article-submission software that can be used to speed up submitting your article in. One example of this type of software is Article Announcer. There are also services that will manually submit your article to directories. This is highly recommended because many article directories do not allow and will not accept articles submitted with software. One such recommended article submission service is Isnare.

The benefit of submitting to article directories is that other people go to these directories to find fresh content for their websites. When your article appears on other websites, or in ezines and newsletters, people will click on your links in the resource box and visit your website and increase the sites web traffic, and backlinks to your website.