Article Marketing Reviewed

Article marketing can increase your web site traffic and web presence. Let us look at all the benefits of article marketing as a online marketing strategy.
Article Marketing: How to Publish Your Way to a Stronger Web Presence

In this web-driven economy, it’s more important than ever to be competitive online.

But a website alone cannot give you the Web presence you need to capitalize on all that Internet activity. With an estimated 8 billion individual documents on the Web, a single website is like a needle in a haystack.

What you need is a way to be more prevalent online — a way to put your message in front of consumers who use the Internet to search for products and services like yours.

From a marketing standpoint, your website should function as Web-Marketing Central. It should be optimized to capture leads or generate sales. But you can’t do either of those things without driving qualified traffic to your website. And you can’t drive traffic without a strong Web presence.

That’s where article marketing comes in.

What is Article Marketing?

Article marketing is the process of publishing articles online through an article distribution site. Article marketing takes an educational approach to marketing, which is part of the reason it’s so effective.

Traditional marketing says, “Here’s a product or service I want you to buy.”

Article marketing says, “Here’s a product or service I want to educate you about. And by the way, I also provide it. You can learn more about it by visiting www…”

What’s the Purpose of Article Marketing?

Article marketing can increase your online exposure, improve your website’s search engine rankings, drive qualified traffic to your website, and position you as an authority in your field. Each of these things can help you capture leads or generate sales through your website — provided your website is optimized for that purpose.

What are the Benefits of Article Marketing?

* Website Traffic - when your articles get republished on topical websites relevant to your product or service, they generate traffic to your website.

* Search Engine Ranking - article marketing generated relevant links from other websites to yours. Thus, it can improve your search engine ranking.

*Positioning & Credibility - when your articles get published on other websites (especially prestigious websites), you gain third-party credibility.

* Simplicity & Cost - article marketing requires no special software or equipment, just a computer with Internet connection. And the only cost you’ll incur is your time and energy. Try to find rates like that in traditional advertising!

Conclusion

Here’s a picture I want to leave you with:

John and Jane Doe go online to research topics related to your product or service. They use a search engine and enter a few key phrases. On the first page of search results, they encounter a couple of helpful, well-written articles that give them the exact information they were after. And at the bottom of each article, they find an “About the Author” note with your name and a link to your website.

That’s article marketing!

By Brandon Cornett

Brandon Cornett wrote the book on article marketing … literally. And you can learn about it or download it through Brandon’s blog: http://www.articlemarketing101.blogspot.com. In a former life, Brandon worked as a web writer in the direct marketing industry. In this life, he manages a number of content-rich

Share This

It is necessary for any online entrepreneur to get a large amount of traffic to there website. Online marketers have found many creative ways to generate traffic to there website. These can include pay per click campaigns, email marketing, SEO, and advertising in ezines. There is one method however that is ignored by many online marketers. This method is writing short articles (300-600 words) each, and submitting them to article directories. Allowing them to show up all over the net and allowing you to get many high quality back links, in a short amount of time.
Article marketing can be very helpful in two ways.
a) It will give you relevant links from high pr sites. These links will allow your search engine ranking to be greatly increased, and help you to get a high placement in the major search engines, such as Google and Yahoo.

Read the rest of this entry »

Share This

If you want to bring targeted traffic to your website, write articles. Using keyword optimized articles is now considered one of the main methods for getting free targeted traffic. When you understand how you can write one article and create long term traffic for maximum website traffic, you will want to write on a consistent basis targeting more keywords. That is why I dont mess with traffic generating gimmicks. I want permanent sources of traffic; writing articles accomplishes this.
Article writing is one of easiest, simplest ways to get new potential customers to visit your website. Article writing is the most cost-effective way to drive tons of traffic to your web site. Writing articles is also used to create content by webmasters to create value for visitors. Article writing is a profitable method of marketing and getting free targeted traffic publicity.

Read the rest of this entry »

Share This

Article marketing is an easy and fast way to attract new visitors. It is the method by which anyone can tap into a desired, specialized target market. Classified as a viral marketing method, hundreds or even thousands of Internet users can follow the references or links included in a single article, back to the desired website.
This method of marketing is very cost effective in that it can be totally free. It does not cost you anything to write your own article. After writing the article, submitting the article to free article directories cost nothing as well. Investing just a little time writing and submitting an article which could result in an unlimited amount of visitors to your site is definitely worth it.

Read the rest of this entry »

Share This

Do you want to know what article marketing is all about? This article will help you to undrstand the benefites of marketing your wesite and products with articles. You will also find out how to set started, and how to see traffic start coming to your site.

Article Marketing for Targeted Traffic
You can promote the best products in the world but if people don’t visit your website and see your reviews there is no way that you will make any sales. When there are so many other people out there competing, what strategies are available to drive targetted traffic to your site?
One of the best ways of driving free traffic to your website is by article marketing. Have a blog on your website and post articles there. Then submit these articles to other websites called article directories.
Three great article directories are
EzineArticles (generally considered the best of them all)
goarticles
associatedcontent
By writing articles about the product or service your website deal with and submitting them to highly ranked article directories you can send highly targetted traffic to your website for free. That’s the great thing about article
marketing, all it costs you is your time.
There is another benefit to article marketing, this is creating backlinks. The more backlinks you have from highly ranked sites means that search engines such as Google, MSN or Yahoo view your site as more important and give you a
higher page ranking and the higher your page ranking the more visitors you will get to your site.
When you submit your article to an article directory for the first time you will be asked to fill out an ‘Author’s Resource Box.’ This is where you get to write a brief description of yourself, and more importantly, a link to your website. This allows people who are already interested in what you have to offer to visit your website.
Also, if the article is well written other bloggers in the same market as you may reproduce it on their websites but they are only allowed to do this by including your Author’s Resource Box so this is another link to your site.
Another way to ensure your articles catch the attention of the search engines is to ensure that they are keyword rich.
If you are writing about sausage making equipment then this phrase needs to be in the first and last paragraphs of the article. In the first paragraph have the phrase in bold lettering and in the last paragraph have it in italics, this
helps the Search Engines to recognise what the article is about. If possible, have the phrase as a clickable link to website of the product you are affiliated to (with your affiliate link, of course).
These are just some of the ways you can optimise your article for the search engines so that they list your site when people use the keywords or phrases that are in your article.
I will be covering Search Engine Optimisation in more depth in other articles but that, for now, is the basics of article marketing and how it can drive targetted traffic to your website.
By Varley Jowett
Worn out with trying to make it online? Find the hints, tips and resources that have helped to make me the success I am today. http://affiliatemarketingtips.rticlz.com/

Share This