Article Marketing: Writing an Attention Grabbing Article

November 15th, 2007 by admin

Writing articles is far more than simply throwing a bunch of words together. This article gives you useful tips to help you write successful articles.

Choose a hot topic. How do you choose a hot topic? The answer is research. It is important to take the time to do a little research before you start to write your article. Research to establish what the target market will be for your article. Go onto the Internet, research, observe and even spy to find out and understand about your target market. What are the hot topics? What issues are being discussed in forums, in niche ezines and popular E books?

Frequently visit article directories and content sites. These websites have up to date articles on many popular topics. Try some of these article directories:

Choose a dynamic title. The article title is your article headline. It is important to create a headline that sparks interest for the reader to read more. Consider these article titles: Losing Weight, How to Lose Weight, Tips for Weight Loss

These titles do not have a lot of punch or create much interest for the reader. Think of your title as a classified ad. If your article headline is crammed on a web page with one hundred others, what will make it stand out to the reader?
Create several sub headings. The thought of writing a 500-700 word article can seem daunting. Using sub headings helps you to better organize your thoughts and makes the article easy to read. Create a heading and write one paragraph at a time.

“Close The Sale” with a resource box. The resource box appears at the end of your article. It’s the last thing that your reader sees. The resource box is your opportunity to encourage the reader to take action. Work on the resource box to create a compelling desire in the reader to visit your website, sign up for your newsletter, claim their free gift–be very creative!

Proof read your work. It’s important to POOF read your work. Whoops, did you spot that typo? It’s critical that you check your article and correct spelling errors, typos, and poor grammar. Articles that have not been corrected imply that you are either unprofessional or a newbie in writing articles. Don’t just rely on your computer’s spell check program. Take care to read through the article. Reading out loud will help you discover any errors that you may have.

Promote your article. There are many ways that you can promote your article. You can submit it to the several hundred article directories, free content sites, article syndication services and article announcement lists. Look out for and create a list of newsletters in your target market. Email each ezines publisher a copy of your latest article. Newsletter and ezine publishers are always looking for new articles to publish to their subscribers. Many ezine publishers have thousands of subscribers. What a great opportunity to get known by many readers in your target market.

Now all there is left to do, is for you to start writing. Use these tips and create great articles which will get spread all over the Internet and create traffic back to your website.